Trends in Yacht, Skate & Surf Wear
It has been apparent for a number of years now that fashions associated with yacht and surfing culture have moved well beyond those circles directly involved in those pursuits. Similarly, we have seen Dior Homme adorn its Paris fashion show catwalk with neon infused garments. Vogue Magazine published a “Yacht Week” editorial feature in 2016. Now, the runways of fashion models seem to regularly collide with skateboarders, such as Alex Olson, Eli Reed and the late Dylan Rieder. Not all hard-core skaters and surfers are happy about this appropriation of their fashion brands and street wear. Jake Phelps, the editor of Thrasher magazine has caustically come out against celebrities clothed in Thrasher T-shirts. Of course, older suburbanites have been wearing surf wear for decades now. Youth culture appeals to those who are losing it and getting older. Wearing the fashions associated with these activities links consumers to the subcultures involved, in the minds of the wearer anyway.
Cosmopolitan Youth Fashion & Gear
Brands like Thrills, All About Eve, One Teaspoon, Somedays Lovin’, Silent Theory, Nude Lucy, Rhythm, Vans, Superga and Birkenstock are hot in street wear fashion for women. The desire to look good and feel good has never been more on the money. Trends in skate, surf and street wear capture the urban vibe prevalent in Australia and around the western world. Some call it cosmopolitan youth; and skateboarding is the perfect showcase for young humans tied to big cities. In ancient times, hunters paraded their skills in the wilds, surfers still have to journey to the ocean, but the skaters thrash out their moves on the concrete superficies of a corner of the city. The guys are wearing: Thrills, TCSS (The Critical Slide Society), Rhythm, Vans, Globe, Banks, Barney Cools, Silent Theory, St Goliath & Vans. Up top, cool eyewear brands include Raen, Le Spec & Epokhe. In the surf it is Futures, Modom, Captain Fin Co, Channel Islands, Octopus and Tools who are making waves.
Streetwear emerged in many ways as a way for a new youth culture to have its own iconic brands. Shawn Stussy made surfboards in the 1980s and started branding T-shirts, which took off big time. Vetements and Off-White have made their brand names on the back of this early streetwear movement. Supreme was another pioneer in the New York skate scene and would become another iconic urban youth clothing brand. Supreme would begin the extension of streetwear fashion by collaborating with mainstream brands like Nike, Fila, APC and The North Face. Some streetwear commentators see a democratisation in the high-end fashion world, which has seen new players entering the field. Young hip designers, no longer beholden to the same gatekeepers, are launching new labels and succeeding. The embracing of more relaxed fashion standards has been another powerful influence in the emergence of streetwear upon the world’s stage. People are not dressing up to go out, but dressing down to stay comfortable in their casual gear. Some casual gear is adorned with bling to make it special in its own unique way.
What’s Further Down the Street to Wear?
Trends in skate, surf and street wear are not going away any time soon, in fact, expect bigger and better. As these youth fashions continue to extend their reach into mainstream culture there will be a dilution and blending happening. Can the anti-fashion genesis survive in the fashion obsessed arena of popular culture? High-end fashion houses producing oversized hoodies is an example of the cross pollination between these two vastly different worlds. We have seen Louis Vuitton and Supreme collaborating, what will we see next on the scene? Comfortable clothing that you can move your body in, fits our current enjoyment of lithe and lean physiques. Whether skateboarding, surfing, or just being seen out and about on the streets, we all want to look good. That is not going to go away any time soon.